Hyeres To The Future

Harald Lunde Helgesen, "2509 BC"

Alice Knackfuss, "Heimwärts"

Melody Deldjou Fard, "BodyMerging".

Maxime Simoens, "Kaléidoscope".

“Hyères, pronounced 'Yeah' gives way to a number of postive word plays - Hyères is the air, yay for Hyères and indeed, Hyères we go. There's good reason for the enthusiasm given that the festival's unique selling point is year after year, a big draw for fashion professionals. Ten young designers are brought together at the stunning Villa Noailles, the cubist villa built in the 20s' by Mallet-Stevens that houses exhibitions in locations like an empty indoor pool. A fashion show is set up on the beach and then the designers are judged by a formidable jury which in the past have included Alaia, Margiela and Lagerfeld.  This year, the fashion jury will be presided over by Kris Van Assche and also includes Dazed co-founder Jefferson Hack too. The history of winners that have made it big is equally impressive; Sandra Backlund, Henrik Vibskov, Ute Ploier and Romain Kremer. Stakes are raised even higher this year with an extra prize of EUR15,000 added in the pot courtesy of Swarovski, cementing their position in supporting young fashion talent.”

And these four were my favourite designs/photos (by Amira Fritz) out of the ten finalists

dazeddigital.com